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Cracking the Code: Guide #2 – A Guide to Identify Your Missing Audience

Cracking the Code: Guide #1 – An Audience Research Collaboration Guide for Media Professionals, Evaluators and Communication Researchers

Cracking the Code: A Science Media — Research Partnership for Improving the Quality of Science Communication — Blog series

Cracking the Code: 2021 Survey Results on Millennials and Their Science Curiosity

Cracking the Code: Experimenting with Science News Headline Format to Maximize Engagement

Cracking the Code: How Women Engage with Deep Look: A Facebook Science Content Experiment

Cracking the Code: What’s the Value of Behind-The-Scenes Content for a Science Series like KQED’s Deep Look?

Cracking the Code: Study Advances Understanding of Women’s Intentions to Watch Deep Look YouTube Videos

Cracking the Code: Do Stories about Health – and Sex – Draw Women to Watch KQED’s Deep Look Science Videos?

Cracking the Code: What’s Keeping Women from Watching Deep Look’s Science Videos? No Easy Answers

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This material is supported by National Science Foundation award DRL-2229061, with previous support under DRL-1612739, DRL-1842633, DRL-1212803, and DRL-0638981. Any opinions, findings, conclusions, or recommendations contained within InformalScience.org are those of the authors and do not necessarily reflect the views of NSF.

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