Cracking the Code: A Science Media — Research Partnership for Improving the Quality of Science Communication — Blog series

January 22nd, 2022 | RESEARCH

The series of articles below is a study of Cracking the Code, one of the largest public investments in science media, journalism and science communication research collaborations, a project between KQED, Texas Tech and Yale Universities. KQED has the largest science reporting unit in the West focusing on science news and features including their YouTube series Deep Look.This series was written by Scott Burg from Rockman et al, the project's independent evaluator. Links to the articles in this series are below. The full articles in the series are posted on Medium.

  • A Three Year Case Study
  • Setting the Stage
  • Finding the Right Partner
  • The Value of Audience Research
  • Collaborating During a Pandemic
  • Working Through Differences
  • Looking at Research Through Different Lenses
  • Learning about Science Media, Journalism and the NSF
  • Reporting and Dissemination: Reaching Audiences
  • Managing Partnerships
  • A Collaboration within a Collaboration: Science Identity
  • Personal and Professional Learning Through Practice
  • Research and Reflection
  • Final Thoughts and Takeaways

Document

(no document provided)

Team Members

Sue Ellen McCann, Principal Investigator, KQED, Inc.
Sevda Eris, Co-Principal Investigator, KQED, Inc.
Asheley Landrum, Co-Principal Investigator, Texas Tech University, College of Media and Communication
Sarah Mohamad, Project Manager, KQED, Inc.
Scott Burg, Evaluator, Rockman et al

Funders

Funding Source: NSF
Funding Program: AISL
Award Number: 1811019
Funding Amount: $1,932,857

Funding Source: NSF
Funding Program: AISL
Award Number: 1810990
Funding Amount: $152,034

Related URLs

Cracking the Code: A Science Media — Research Partnership for Improving the Quality of Science Communication
Collaborative Research: Influencing Millennial Science Engagement

Tags

Audience: Adults | Museum | ISE Professionals | Scientists
Discipline: General STEM
Resource Type: Blog Post | Reference Materials
Environment Type: Broadcast Media | Media and Technology | Websites | Mobile Apps | Online Media

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This material is supported by National Science Foundation award DRL-2229061, with previous support under DRL-1612739, DRL-1842633, DRL-1212803, and DRL-0638981. Any opinions, findings, conclusions, or recommendations contained within InformalScience.org are those of the authors and do not necessarily reflect the views of NSF.

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