Enhancing Informal Science Learning Initiatives: Developing Measurement and Evaluation Capacities

The broad purpose of this project is to contribute to capacity-building efforts—to strengthen the evaluation of programs and learning experiences in informal science education (ISE). We focus on improving the quality of summative evaluations, which have been called upon to inform decision-making and practice, contribute knowledge to the field, and help make the case for the value of informal learning. We previously developed a framework that synthesizes key elements of a high-quality summative evaluation. The framework has three dimensions: (a) examine the underlying rationale of the program, exhibition, experience, or intervention being evaluated; (b) balance methodological rigor with sensitivity to the informal context; and (c) prioritize uses of the evaluation by addressing stakeholders’ needs. Evaluators may draw on all three dimensions to provide summary judgments on the value of what was evaluated. We extend our work in two ways: (1) Examine how the framework could be used as a guiding lens for planning or conducting future or current summative evaluations. We will work with partners in informal science institutions to support and document their evaluation activities along the dimensions of evaluation quality, with the intent of improving the framework and creating concrete exemplars of its application in practice. (2) Conceptualize alternative models for enhancing professional training in ISE evaluation. We will research current programs and practices for building technical evaluation capacity, looking for promising and innovative approaches that include apprenticeship or “hands-on” experiences. This 18-month project (January 2015 through June 2016) is funded by the Gordon and Betty Moore Foundation.