Training scientists in a science center improves science communication to the public

To address the challenges of recruiting, training, impacting, and retaining scientists in informal outreach and to capitalize on access to the public through a local science center, Washington University and the St. Louis Science Center (SLSC; http://www.slsc.org) collaborated to create a program that combines informal science communication and the professional development of graduate students. The program sought to produce scientists who were trained to be effective informal educators. Workshops developed and led by SLSC staff, followed by personalized coaching, covered essential science communication skills and culminated with a student-driven capstone project. Program evaluation showed significant benefits for both the public and the scientists. The public perceived an increased understanding of science and of scientists. The scientists reported improved views of science outreach.