January 1st, 2013 | RESEARCH
Nine cultural institutions in one metropolitan community worked together on a study to determine what motivates museumgoers, using John Falkās visitor-identity model as their theoretical guide and analytical instrument. The results prompted the individual institutions to reflect on their programme development and learning outcomes, their marketing strategies, and their staff professional development.
Document
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Team Members
Heather King, Author, King's College LondonRelated URLs
Tags
Audience: General Public | Museum | ISE Professionals
Discipline: Education and learning science | General STEM
Resource Type: Research Brief | Research Products
Environment Type: Aquarium and Zoo Programs | Museum and Science Center Programs | Park | Outdoor | Garden Programs | Professional Development | Conferences | Networks | Professional Development and Workshops | Public Programs