September 1st, 2005 | RESEARCH
This article discusses visitors' ability to interpret geographic maps. It describes a study that examined how easily adult visitors to the Bronx Zoo were able to identify two continents and countries on maps, and their interpretation of the term "range." Findings suggest a need to revise maps in exhibit labels to improve visitor comprehension and the authors make recommendations on how to do so. The appendix includes a copy of the interview protocol used in the study.
Document
Team Members
John Fraser, Author, Wildlife Conservation SocietyJessica Bicknell, Author, Wildlife Conservation Society
Jessica Sickler, Author, Wildlife Conservation Society
Citation
Identifier Type: ISSN
Identifier: 1064-5578
Publication: Visitor Studies Today
Volume: 8
Number: 3
Page(s): 22
Tags
Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Ecology | forestry | agriculture | Education and learning science | Geoscience and geography | Life science
Resource Type: Interview Protocol | Peer-reviewed article | Research and Evaluation Instruments | Research Products
Environment Type: Aquarium and Zoo Exhibits | Exhibitions