Science on television: how? Like that!

This study explores the presence of science programs on the Flemish public broadcaster between 1997 and 2002 in terms of length, science domains, target groups, production mode, and type of broadcast. Our data show that for nearly all variables 2000 can be marked as a year in which the downward spiral for science on television was reversed. These results serve as a case study to discuss the influence of public policy and other possible motives for changes in science programming, as to gain a clearer insight into the factors that influence whether and how science programs are broadcast on television. Three factors were found to be crucial in this respect: 1) public service philosophy, 2) a strong governmental science policy providing structural government support, and 3) the reflection of a social discourse that articulates a need for more hard sciences.