May 1st, 2005 | RESEARCH
Museums and galleries collect more visitor data today than ever before. But how much of it gives us real insight into visitors motivations, behaviour, experiences and responses? And how much of it simply ticks a box on a funding form? Commissioned by some of the UK’s leading institutions, including Tate, The British Museum, V&A and the Imperial War Museum North, Morris Hargreaves McIntyre has tackled this insight deficit head on. In doing so, we have helped these organisations to move beyond the data routinely collected to get to the knowledge they actually need.
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Morris Hargreaves McIntyre, Author, Morris Hargreaves McIntyre Consultancy and ResearchCitation
Publication: Museums and Heritage Show, May 2005
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Audience: Evaluators | Museum | ISE Professionals
Discipline: Computing and information science | Education and learning science | Technology
Resource Type: Conference Proceedings | Reference Materials
Environment Type: Conferences | Museum and Science Center Programs | Professional Development | Conferences | Networks | Public Programs