Importance-Performance Analysis

January 1st, 1987 | RESEARCH

In this article, Ohio State University researchers discuss the Importance-Performance analysis tool and its application in non-profit leisure settings such as a park.



Team Members

Gary W. Mullins, Author, Ohio State University
Betsy L. Schultz Spetich, Author, Ohio State University


Identifier Type: issn
Identifier: 0892-4996

Publication: Visitor Behavior
Volume: 2
Number: 3
Page(s): 3


Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Education and learning science | Life science
Resource Type: Peer-reviewed article | Research Products
Environment Type: Exhibitions | Parks | Outdoor | Garden Exhibits