“Going to these events truly opens your eyes”. Perceptions of science and science careers following a family visit to a science festival

Young people's decisions to study post-compulsory science are strongly influenced by the attitude of their parents, but many families, especially those from deprived backgrounds, see science as ‘narrow’ and ‘not for us’. We asked whether family attendance at a science festival — a growing but under-studied activity — could shift attitudes. Our mixed-methods study found parents from more deprived areas were disproportionately likely to say attendance had improved their perception of science. Parents from the most deprived areas were significantly more likely to feel increased positivity about their children pursuing science careers. Participants also reported learning about the breadth of careers in science. However we found no evidence that attendance boosted informal science activity in low-SES families.