March 13th, 2014 | EVALUATION
An evaluation of the Natural History Museum of Utah'(NHMU) "Trailhead to Utah" digital guide carried out by Frankly Green & Webb in March of 2014. The "Trailhead" is a digital ecosystem at the Natural History Museum of Utah consisting of touchscreen kiosks, a mobile guide, and a web portal for post-visit exploration. Since launching, the Trailhead to Utah system has suffered from low usage. NHMU wanted to understand why the service (in particular its mobile/smartphone element) was underused, and how it could be changed to offer a better visitor experience. In scoping the project, one key research question emerged: Was the underuse of the Trailhead system a result of... Inappropriate marketing of the service? The Trailhead itself being an inappropriate service for visitors? Or, a combination of these two factors?
Document
2015-04-23_NHMU_Trailhead_Research_Findings_-_V23.pdf
Team Members
Natural History Museum of Utah, ContributorBecky Menlove, Principal Investigator, Natural History Museum of Utah
Lindsey Green, Evaluator, Frankly, Green + Webb
Paul Tourle, Evaluator, Frankly, Green + Webb
Funders
Funding Source: Donor
Tags
Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Art | music | theater | Ecology | forestry | agriculture | General STEM | Geoscience and geography | Life science | Nature of science
Resource Type: Evaluation Reports | Remedial
Environment Type: Exhibitions | Media and Technology | Museum and Science Center Exhibits | Websites | Mobile Apps | Online Media