New Earth Explorers: Front-End Evaluation Report

Goodman Research Group, Inc. (GRG) conducted front-end evaluation of New Earth Explorers, a four-part science documentary series developed by Earth Images Foundation. The project's goal was to create a series that would target prime time PBS viewers with an aim to present information about earth science and relevant current research in a way that is engaging for viewers. In addition to the series, the project intended to develop related outreach with the intent of increasing STEM learning and promoting an understanding and appreciation of the earth sciences as an interesting field and potential career option. GRG's evaluation included a national web survey of PBS viewers, science programming viewers, and high school educators with the goal of obtaining baseline information about knowledge of and interest in earth science and related research. The plan was to use this information, along with additional data about their viewing habits and information-seeking behaviors, to inform the development of the four programs as well as the associated outreach activities.