Navigating the Path of Totality: Evaluation of a Solar Eclipse Livestream for NASA

November 1st, 2024 | EVALUATION

An external evaluation examines the reach and impact of promoting STEM learning about solar eclipses through livestreams, on-demand videos, and social media platforms. The April 8, 2024, total solar eclipse broadcast from Texas and Mexico had over 49 million online views, supported by a mobile-friendly approach and culturally engaging live segments. Navigating the Path of Totality, is a NASA-Exploratorium project. EduInc.org led the evaluation.

External reviewers provided positive ratings through live polling, emphasizing a strong demand for accessible STEM content and enhanced Spanish programming. Using a mixed-methods approach, the study integrates qualitative insights from review panels and interviews with quantitative reach data, social media, and web analytics. Leveraging the Exploratorium's video archive and technical expertise can further NASA’s educational goals.

Document

Navigating-the-Path-of-Totality-Evaluation-of-a-Solar-Eclipse-Livestream-for-NASA.pdf

Team Members

Dr. Douglas Spencer, Author, EduInc.org
Dr. Rob Semper, Principal Investigator, Exploratorium
Robyn Higdon, Co-Principal Investigator, Exploratorium
Katie Howatson, Evaluator, EduInc.org
J. Graham, Editor, EduInc.org
Rebecca Samek, Evaluator, EduInc.org

Funders

Funding Source: NASA
Funding Program: NASA Science Activation Program
Award Number: NNX16AB96A

Related URLs

Navigating Path Totality

Tags

Access and Inclusion: Ethnic | Racial
Audience: Administration | Leadership | Policymakers | Evaluators | Museum | ISE Professionals
Discipline: Space science
Resource Type: Evaluation | Summative
Environment Type: Broadcast Media | Media and Technology | Museum and Science Center Programs | Public Programs