Jungle Trails Accountability Evaluation Report

This is an evaluation study of a new installation of interpretive signage and eight interactives in the Jungle Trails exhibition area of the Cincinnati Zoo and Botanical Garden. The summative evaluation is framed by the overall evaluation question: Does the Jungle Trails area facilitate learning through family interactions? To address this question, four broad sub-questions were determined as indicators of success of the project: 1. Do families engage with the interactives? 2. Do families perceive a difference in the way they interact in Jungle Trails? 3. Does the ‘family approach’ to signage enhance the visit experience? 4. What is the overall perception of Jungle Trails? The purpose of the evaluation is to examine program outcome effectiveness, quantify the proportions of messages and activities that resonate across participants, and inform the field on strategies for enhancing intergenerational learning. This is a summative evaluation of a series of interactives and signage designed to engage intergenerational participants in learning about the exhibit. Data include written responses to a questionnaire that determine overall engagement and sense-making of the interactive experiences. Contains survey.