Global Warming’s Six Americas: A Science Museum of Minnesota Audience Segmentation Analysis

January 1st, 2011 | EVALUATION

Using an instrument developed by the Yale Project on Climate Change and the George Mason University Center for Climate Change Communication, The Science Museum of Minnesota conducted a survey of their visitors to learn about their visitors' attitudes toward global warming. Based on the results of this survey, Science Museum of Minnesota visitors were statistically indistinguishable from the general public with regards to their attitudes toward global warming. By using this national study, we were able to interpret our visitors' knowledge and attitudes with respect to national trends and make stronger arguments about museum visitors' need for more learning opportunities about global warming.



Team Members

Molly Phipps, Evaluator, Science Museum of Minnesota
Science Museum of Minnesota, Contributor


Funding Source: NSF
Funding Program: ISE/AISL
Award Number: 0741760
Funding Amount: 2999377

Related URLs

Future Earth Initiative


Audience: Adults | Evaluators | General Public | Museum | ISE Professionals
Discipline: Climate | Education and learning science
Resource Type: Audience Study | Evaluation Reports
Environment Type: Museum and Science Center Programs | Public Programs