Front-End Evaluation of Vanishing Wildlife

This report presents the findings from a front-end evaluation for an exhibition about tuna, which is currently under development at the Monterey Bay Aquarium. Visitors were intercepted on the second floor of the Aquarium and invited to view tuna in the big tank from the lower level of the Aquarium and to review, and ultimately select, one of six prototype interpretive panels, all of which were about different aspects of tuna. The evaluation goals for this study were to determine: • what visitors overall reactions are when they view the tuna in the big tank from the lower level of the aquarium • the specific characteristics visitors notice about tuna • what in the tank attracts visitors’ attention • which interpretive panel visitors find most intriguing and why. Appendix includes interview protocol.