Formative Evaluation of Cyberchase: Castleblanca Leica Reel – FULL REPORT

This formative evaluation gathered feedback from third graders in response to a Leica reel, which is a filmed storyboard with dialogue. The 22 minute video focused on using surveys to gather, organize and analyze data. The research goals were to assess viewers' comprehension of the survey process as presented in the video; their understanding of what a survey is; their perception of being able to do a survey themselves and their interest in doing a survey. Cyberchase is the Emmy Award-winning mathematics series and website on PBS KIDS GO! using broadcast, web, new media and educational outreach to impact millions nationwide. Designed for children ages 8 to 11 and packed with mystery, humor, and action, Cyberchase's mission is to improve kids' problem-solving and math skills, and inspire them with confidence and enthusiasm toward math. The TV series airs daily on PBS KIDS GO! across the country, and the website (pbskidsgo.org/cyberchase) offers over 100 math games and activities for kids, video streaming of full episodes and clips, and a Parents & Teachers site with lesson plans, activities and tips for adults. Cyberchase reaches across platforms with apps for the SMART Board and iPhone. The traveling bilingual museum exhibit, Cyberchase: The Chase Is On!, continues to tour the country and is permanently installed at the Children's Museum of Houston.