Extending Zoo Visitor Engagement through Conservation Action Stations Onsite and Conservation Campaigns at Home: iSave Species Extended Engagement Interactives Research Study

This report describes a research study conducted by User Experience Research Consulting, Inc. (UXR) contracted by the iSaveSpecies team that would inform the development of online extended engagement conservation activities to bridge and support zoo visitors, onsite experiences with computer-based conservation stations. The study focused on two key concepts: engagement and conservation. Across three phases, researchers investigated visitor attitudes, perceptions, and experiences related to conservation action through the iSaveSpecies system and in their personal lives, and their ideas and interests towards extending their engagement with the iSaveSpecies system both onsite and once they had left the zoo.