Visitor Studies: Convincing the Director

January 1st, 1994 | RESEARCH

In this paper, Alan J. Friedman, director of the New York Hall of Science, discusses the importance of evaluation, specifically formative evaluation, for measuring success at a museum and fulfilling mission statements. Friedman presents four real examples of exhibit projects, in which the directors or exhibit directors involved elected to expend funds for formative evaluation. Friedman goes on to discuss the benefits of this research and what surprising information staff came to know as a result.



Team Members

Alan J. Friedman, Author, New York Hall of Science


Identifier Type: issn
Identifier: 1064-5578

Publication: Visitor Studies
Volume: 6
Number: 1
Page(s): 256


Audience: Evaluators | Museum | ISE Professionals
Discipline: Education and learning science | Health and medicine | Mathematics | Physics | Space science
Resource Type: Peer-reviewed article | Research Products
Environment Type: Exhibitions | Museum and Science Center Exhibits