Using Research To Guide the Development and Marketing Of An African-American Exhibit

May 1st, 1993 | RESEARCH

In this article, Don Thompson summarizes a 1993 article featured in the "Visitor Studies: Theory, Research, and Practice" journal, written by G. Donald Adams. Adams describes a project at the Henry Ford Museum and Greenfield Village, in which newly discovered historical research guided the development and marketing of the Mattox House and African-American exhibit. Adam presents seven different types of research that were conducted during the project.



Team Members

Don Thompson, Author
Visitor Studies Association, Publisher


Identifier Type: issn
Identifier: 0892-4996

Publication: Visitor Behavior
Volume: 8
Number: 2
Page(s): 15


Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Education and learning science | History | policy | law
Resource Type: Peer-reviewed article | Research Products
Environment Type: Exhibitions | Museum and Science Center Exhibits