January 1st, 1989 | RESEARCH
In this article, G. Donald Adams of the Henry Ford Museum & Greenfield Village discusses the influence of positive word-of-mouth on motivating attendance at museums and other visitor attractions. Adams shares an example of a word-of-mouth situation and how assessments made at various stages in the process can help a museum plan public programs that create positive impressions.
Document
Team Members
G. Donald Adams, Author, Henry Ford Museum & Greenfield VIllageCitation
Identifier Type: ISSN
Identifier: 1064-5578
Publication: Visitor Studies
Volume: 1
Number: 1
Page(s): 51
Tags
Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Education and learning science
Resource Type: Peer-reviewed article | Research Products
Environment Type: Exhibitions | Museum and Science Center Exhibits | Museum and Science Center Programs | Public Programs