Study of The Perception of Alternate Names for the Same Facility

January 1st, 1990 | RESEARCH

In this article, Jacksonville State University's Stephen Bitgood and William Ford presents findings from a study that assessed the impact of various names on how a specific type of facility is perceived. Researchers investigated respondents' expectations associated with new names for a facility under the administration of the North Carolina Historic Site.



Team Members

Stephen Bitgood, Author, Jacksonville State University
William Ford, Author, Jacksonville State University


Identifier Type: issn
Identifier: 0892-4996

Publication: Visitor Behavior
Volume: 5
Number: 4
Page(s): 8


Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Education and learning science | History | policy | law
Resource Type: Peer-reviewed article | Research Products
Environment Type: Exhibitions | Museum and Science Center Exhibits | Museum and Science Center Programs | Public Programs