Strategies for Audience Development

January 1st, 1993 | RESEARCH

This paper presents strategies for audience development, using a research project of the Toronto Historical Board as an illustration. The project was comprehensive, and this paper focuses on some of the strategies used for development of the research design, the methodology and applications of the results. These strategies can be used by others facing the challenges of audience development. The paper is organized into four parts: 1. Definition of the audience development problem; 2. Strategic decisions for developing the research design for audience development; 3. Outcomes and impacts of audience research: results, recommendations and applications; 4. Conclusion.



Team Members

Rosalyn Rubenstein, Author, Rubenstein & Associates, Museologists
Leslie Munro, Author, Rubenstein & Associates, Museologists
Karen Black, Author, Toronto Historical Board


Identifier Type: issn
Identifier: 1064-5578

Publication: Visitor Studies
Volume: 5
Number: 1
Page(s): 143


Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Education and learning science | History | policy | law
Resource Type: Peer-reviewed article | Research Products
Environment Type: Exhibitions | Museum and Science Center Programs | Public Programs