June 21st, 2017 | RESEARCH
Social media is restructuring the dynamics of science communication processes inside and outside the scientific world. As concerns science communication addressed to the general public, we are witnessing the advent of communication practices that are more similar to public relations than to the traditional processes of the Public Understanding of Science. By analysing the digital communication strategies implemented for the anti-vaccination documentary Vaxxed, the paper illustrates these new communication dynamics, that are both social and computational.
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Davide Bennato, Author, University of CataniaCitation
Identifier Type: ISSN
Identifier: 1824-2049
Publication: Journal of Science Communication
Volume: 16
Number: 2
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Audience: Administration | Leadership | Policymakers | General Public | Museum | ISE Professionals | Scientists
Discipline: Health and medicine
Resource Type: Mass Media Article | Reference Materials
Environment Type: Broadcast Media | Media and Technology | Websites | Mobile Apps | Online Media