The Relevance of the Consumer Research Literature to the Visitor Studies Field: The Case of Involvement

January 1st, 1994 | RESEARCH

In this paper, Professor of Psychology at Suffolk University, Robert C. Webb, discusses the parallels between visitor studies and consumer psychology. Webb analyses the relevance of consumer literature as it relates to exhibit planning.

Document

VSA-a0a4m5-a_5730.pdf

Team Members

Robert C. Webb, Author, Suffolk University

Citation

Identifier Type: ISSN
Identifier: 1064-5578

Publication: Visitor Studies
Volume: 6
Number: 1
Page(s): 7

Tags

Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Education and learning science | Social science and psychology
Resource Type: Peer-reviewed article | Research Products
Environment Type: Exhibitions