The Question of Visitor Styles

In this paper, Beverly Serrell of Serrell & Associates reviews the case study that made her question her belief in visitor styles, defined as categories given to visitors based on the observer's assumptions about their motivations and time-use patterns (i.e. "studiers" or "discoverers"). Serrell identifies the problems with this concept and suggests ways to look at visitor time budgeting in a more useful, less value-laden way.