The Process and Effects of Word-of-Mouth Communication in a Museum Setting

January 1st, 1991 | RESEARCH

This paper discusses the first exploratory study that assessed word-of-mouth accuracy and influence in a museum setting and the application of this subject to the practice of public relations. The study was conducted in 1988 and 1989 at Henry Ford Museum/Greenfield Village as the basis for a public relations graduate thesis, and was intended to be a starting point for developing methodologies to make qualitative assessments of museum word-of-mouth.


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Team Members

G. Donald Adams, Author, Henry Ford Museum and Greenfield Village


Identifier Type: issn
Identifier: 1064-5578

Publication: Visitor Studies
Volume: 3
Number: 1
Page(s): 165-179

Related URLs

Full Text


Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Education and learning science | History | policy | law | Technology
Resource Type: Peer-reviewed article | Research Products
Environment Type: Exhibitions | Museum and Science Center Exhibits