The Process and Effects of Word-of-Mouth Communication at a History Museum

January 1st, 1990 | RESEARCH

This is a brief abstract of G. Donald Adams's Master's Thesis at Boston University. Adam discusses findings from a study of the importance of word-of-mouth in making people aware of museums and influencing them to visit.



Team Members

G. Donald Adams, Author, Boston University


Identifier Type: issn
Identifier: 0892-4996

Publication: Visitor Behavior
Volume: 5
Number: 1
Page(s): 12


Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Education and learning science
Resource Type: Peer-reviewed article | Research Products
Environment Type: Exhibitions