June 17th, 2016 | RESEARCH
The ‘traditional’ media industry ― newspapers and magazines and the like ― have had a difficult time lately thanks to increasing competition online. This book's chapters consider ways the traditional media can reinvent themselves to secure their future. Two key themes that emerge from the chapters are the importance of building communities and the increasing role of credibility in today's highly-competitive media landscape. While this book does not focus on the science media, many of the conclusions are relevant to it, in fact some are cause for comfort for those involved with science journalism.
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Team Members
Andy Ridgway, Author, University of the West of England, BristolCitation
Identifier Type: ISSN
Identifier: 1824-2049
Publication: Journal of Science Communication
Volume: 15
Number: 4
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Audience: General Public | Scientists
Discipline: General STEM
Resource Type: Mass Media Article | Reference Materials
Environment Type: Broadcast Media | Comics | Books | Newspapers | Media and Technology | Websites | Mobile Apps | Online Media