Moms, Museums, and Motivations: Cultivating an Audience of Museum Advocates

January 30th, 2009 | RESEARCH

This article describes the research effort of ASTC and Reach Advisors to explore the motivations and engagement levels of visitors to science museums. The team discovered surprising and telling information about mothers who visit with their children. This article explores the survey methodology, key findings including helpful terms to describe four types of visitors, and conclusions with recommendations.

Document

(no document provided)

Team Members

Susie Wilkening, Author, Reach Advisors

Citation

Identifier Type: ISSN
Identifier: 1528-820X

Publication: ASTC Dimensions

Related URLs

Full Text

Tags

Audience: Elementary School Children (6-10) | Evaluators | Families | Middle School Children (11-13) | Museum | ISE Professionals | Parents | Caregivers
Discipline: Education and learning science | General STEM
Resource Type: Mass Media Article | Reference Materials
Environment Type: Exhibitions | Museum and Science Center Exhibits | Museum and Science Center Programs | Public Programs