Methods and Uses of Audience Research for Museums with Living Collections

January 1st, 1994 | RESEARCH

This paper presents an overview of methodology and findings from research that aimed to demonstrate, describe, and discuss actual cases of audience research conducted by museums with living collections (i.e. botanical gardens, arboreta, zoological parks, and aquaria). This research analyzes these museums' rationales for conducting evaluation studies, their chosen methods of implementation, the advantages and disadvantages of the chosen methods, and the consequences of the resulting data. The cumulative results of this research serve as a guide for professionals responsible for the operation of museums with living collections.



Team Members

Gwen L. Stauffer, Author, University of Delaware


Identifier Type: issn
Identifier: 1064-5578

Publication: Visitor Studies
Volume: 6
Number: 1
Page(s): 227


Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Ecology | forestry | agriculture | Education and learning science | Life science
Resource Type: Peer-reviewed article | Research Products
Environment Type: Aquarium and Zoo Exhibits | Exhibitions | Museum and Science Center Exhibits | Parks | Outdoor | Garden Exhibits