Market Study and Development Plan Components: Discovery, the Children’s Museum, Las Vegas, Nevada

January 1st, 1989 | RESEARCH

Tom Skancke, Development Director of Discovery: The Children's Museum in Las Vegas, presents an outline of the market study and development plan produced by Laventol and Horwath, when the Las Vegas community decided to develop their children's museum. The plan illustrates the thoroughness with which initial audience research can and should be done, according to Skancke.



Team Members

Tom Skancke, Author, Discovery: The Children's Museum


Identifier Type: issn
Identifier: 0892-4996

Publication: Visitor Behavior
Volume: 4
Number: 1
Page(s): 4


Audience: Evaluators | Museum | ISE Professionals
Discipline: Education and learning science
Resource Type: Peer-reviewed article | Research Products
Environment Type: Exhibitions | Museum and Science Center Exhibits | Museum and Science Center Programs | Public Programs