Maintaining a High Quality Visitor Experience

January 1st, 1990 | RESEARCH

This paper the development and success of an ambitious plan launched by the Philadelphia Zoo in late 1970's and early 1980s to streamline operating procedures, repair and replace buildings and exhibits, and evaluate and upgrade visitor services. A key part of this service strategy was a visitor survey, which aimed to identify weaknesses and provide regular feedback for operating staff and management. A copy of this questionnaire is included in this paper.


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Team Members

Kathleen F. Wagner, Author, Zoological Society of Philadelphia


Identifier Type: issn
Identifier: 1064-5578

Publication: Visitor Studies
Volume: 2
Number: 1
Page(s): 192

Related URLs

Full Text


Audience: Evaluators | Families | General Public | Museum | ISE Professionals
Discipline: Education and learning science | Life science
Resource Type: Peer-reviewed article | Research and Evaluation Instruments | Research Products | Survey
Environment Type: Aquarium and Zoo Exhibits | Exhibitions