January 1st, 1990 | RESEARCH
This paper the development and success of an ambitious plan launched by the Philadelphia Zoo in late 1970's and early 1980s to streamline operating procedures, repair and replace buildings and exhibits, and evaluate and upgrade visitor services. A key part of this service strategy was a visitor survey, which aimed to identify weaknesses and provide regular feedback for operating staff and management. A copy of this questionnaire is included in this paper.
Document
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Team Members
Kathleen F. Wagner, Author, Zoological Society of PhiladelphiaCitation
Identifier Type: ISSN
Identifier: 1064-5578
Publication: Visitor Studies
Volume: 2
Number: 1
Page(s): 192
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Tags
Audience: Evaluators | Families | General Public | Museum | ISE Professionals
Discipline: Education and learning science | Life science
Resource Type: Peer-reviewed article | Research and Evaluation Instruments | Research Products | Survey
Environment Type: Aquarium and Zoo Exhibits | Exhibitions