March 21st, 2007 | RESEARCH
We live in a period where new media develops at amazing speed: the case of Youtube, becoming in few months one of the most visited website in the world, or the incredibly fast diffusion of audio and video podcasting, or the acquired relevance and authoritativeness of blogs in the dissemination of scientific information, are paradigmatic. Yet, there is little doubt that old media such as traditional television remain a reference for the largest sector of the population. Indeed, all surveys show that when dealing with scientific information, television remains the most relevant medium by a large majority of European (although in eastern Europe, due to a more trustful reputation, radio has also a particularly relevant position, and the internet is gaining favour among younger audiences).
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Team Members
Matteo Merzagora, AuthorCitation
Identifier Type: ISSN
Identifier: 1824-2049
Publication: Journal of Science Communication
Volume: 6
Number: 1
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Tags
Audience: General Public | Museum | ISE Professionals | Scientists
Discipline: General STEM
Resource Type: Mass Media Article | Reference Materials
Environment Type: Broadcast Media | Media and Technology | Websites | Mobile Apps | Online Media