Integrating Marketing Research into Museum Management – The NMSTC Experience

January 1st, 1997 | RESEARCH

In this paper, James Jensen of Ottawa's National Museum of Science and Technology (NMSTC) discusses a case study that provides guidance on how to integrate "effective market research" into museum management and decision making. Jensen discusses how NMSTC has successfully adapted to a market driven model of operation.



Team Members

James Jensen, Author, National Museum of Science and Technology


Identifier Type: issn
Identifier: 1064-5578

Publication: Visitor Studies
Volume: 9
Number: 1
Page(s): 176


Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Education and learning science | General STEM
Resource Type: Peer-reviewed article | Research Products
Environment Type: Exhibitions | Museum and Science Center Exhibits