September 1st, 1996 | RESEARCH
In this article, Marilyn G. Hood of Hood Associates discusses situations that affect and inhibit the institutional acceptance of audience research, including both the concept and findings from research projects. Hood argues that if institutions allow adequate time and resources, solicit input and develop support for use of the results and prepare staff to carry out implementation, than institutions are more likely to accept research results.
Document
Team Members
Marilyn G. Hood, Author, Hood AssociatesCitation
Identifier Type: ISSN
Identifier: 0892-4996
Publication: Visitor Behavior
Volume: 11
Number: 3
Page(s): 4
Tags
Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Education and learning science
Resource Type: Peer-reviewed article | Research Products
Environment Type: Exhibitions