Influencing Visitor Attention: Effects of Life-Size Animal Silhouettes on Visitor Behavior

January 1st, 1991 | RESEARCH

This paper discusses the methodology and findings of a study that tested the impact on visitors of using life-sized animal cutouts as a background for interpretive labels. The effectiveness of these labels were examined at the "African Plains Overlook" at the North Carolina Zoo


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Team Members

Stephen Bitgood, Author, Jacksonville State University
Arlene Benefield, Author, Center for Social Design
Donald Patterson, Author, Jacksonville State University
Howard Litwak, Author, Joseph P. Wetzel & Associates


Identifier Type: issn
Identifier: 1064-5578

Publication: Visitor Studies
Volume: 3
Number: 1
Page(s): 221-230

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Audience: Elementary School Children (6-10) | Evaluators | Families | General Public | Museum | ISE Professionals
Discipline: Education and learning science | Life science
Resource Type: Peer-reviewed article | Research Products
Environment Type: Aquarium and Zoo Exhibits | Exhibitions