How university scientsits view science communication to the public

This paper was presented at the 10th International Conference on Public Communication of Science and Technology (PCST-10). The authors conducted a survey to lay the groundwork for a national survey to determine the relative importance of science communication to university scientists and engineers, to reveal what factors facilitate or impede communication of science to the non-specialist public on communicating their research, and to provide evidence to substantiate where resources should be targeted and to help develop programming for innovative and effective public engagement.