Graphics Before Evaluation? Even With The Cart Before The Horse, It’s Possible To Finish The Race – Reimagining Equity and Values in Informal Science Education

January 1st, 1990 | RESEARCH

In this paper, Florence Bramley of the Graphics Group presents a few "almost-true" stories about how zoos (or museums) design signage for exhibits. Bramley emphasizes the importance of having a strategy for signage design, evaluation, and execution.