Graphics Before Evaluation? Even With The Cart Before The Horse, It’s Possible To Finish The Race

January 1st, 1990 | RESEARCH

In this paper, Florence Bramley of the Graphics Group presents a few "almost-true" stories about how zoos (or museums) design signage for exhibits. Bramley emphasizes the importance of having a strategy for signage design, evaluation, and execution.



Team Members

Florence Bramley, Author, The Graphics Group


Identifier Type: issn
Identifier: 1064-5578

Publication: Visitor Studies
Volume: 2
Number: 1
Page(s): 62


Audience: Evaluators | Museum | ISE Professionals
Discipline: Education and learning science | Life science
Resource Type: Peer-reviewed article | Research Products
Environment Type: Aquarium and Zoo Exhibits | Exhibitions