January 1st, 2017 | RESEARCH
Interpretation is a critical aspect of any zoo or aquarium’s educational mission. This study evaluated the impact of Tiger Trail, a new habitat for Sumatran tigers at the San Diego Zoo Safari Park featuring an immersive environment where the visitor’s journey unfolds through a storyline narrative. The study measured visitor knowledge of key messages, recall of interpretive elements, and reaction to the exhibit and found that Tiger Trail visitors demonstrated significantly more knowledge of the exhibit’s key messages relative to a matched comparison group.
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Team Members
James Marshall, Author, San Diego State UniversityCitation
Identifier Type: ISSN
Identifier: 1040-5208
Publication: International Zoo Educator's Journal
Volume: 52
Page(s): 23-26
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Tags
Audience: General Public | Museum | ISE Professionals
Discipline: Ecology | forestry | agriculture | Life science
Resource Type: Peer-reviewed article | Research Products
Environment Type: Aquarium and Zoo Exhibits | Aquarium and Zoo Programs | Exhibitions | Public Programs