An Exhibit’s Goal is to Change Visitor Behavior. True or False?

January 1st, 1991 | RESEARCH

In this paper, Word Craft's Chris Parsons examines the question, "Is an exhibit's goal to change visitor behavior?" Parsons also proposes a way to develop so the goal is change through two methods: (1) defining who our visitors are; and (2) developing clearly stated behavioral objectives when planning new exhibits. This discussion can be applied to educational programs as well.


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Team Members

Chris Parsons, Author, Word Craft


Identifier Type: issn
Identifier: 1064-5578

Publication: Visitor Studies
Volume: 3
Number: 1
Page(s): 17-19

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Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Education and learning science
Resource Type: Peer-reviewed article | Research Products
Environment Type: Exhibitions | Public Programs