Cracking the Code: When Science News is Awesome

February 9th, 2022 | RESEARCH

The KQED science news team began a study with Texas Tech University to find out whether stories aimed at generating “awe” would drive deeper engagement with news features. From a preliminary study the team learned people can feel experiences like connectedness and vastness, not only through images but through a written story. The team intended to write their own science stories through an "awe" framework, but the pandemic redirected the team's work, and halted testing of participants’ response to the articles, which would have required the use of Texas Tech's Psychophysiology Lab.

Here are the fndings from that study.


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Team Members

Sue Ellen McCann, Principal Investigator, KQED, Inc.
Sevda Eris, Co-Principal Investigator, KQED, Inc.
Asheley Landrum, Co-Principal Investigator, Texas Tech University, College of Media and Communication
Sarah Mohamad, Project Manager, KQED, Inc.
Jon Brooks, Author, KQED, Inc.


Funding Source: NSF
Funding Program: AISL
Award Number: 1811019
Funding Amount: $1,932,857

Funding Source: NSF
Funding Program: AISL
Award Number: 1810990
Funding Amount: $152,034

Related URLs

Cracking the Code: When Science News is Awesome
Collaborative Research: Influencing Millennial Science Engagement


Audience: Adults | Museum | ISE Professionals | Scientists
Discipline: General STEM
Resource Type: Reference Materials | Report
Environment Type: Broadcast Media | Media and Technology | Websites | Mobile Apps | Online Media

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This material is supported by National Science Foundation award DRL-2229061, with previous support under DRL-1612739, DRL-1842633, DRL-1212803, and DRL-0638981. Any opinions, findings, conclusions, or recommendations contained within are those of the authors and do not necessarily reflect the views of NSF.

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