January 22nd, 2022 | RESEARCH
The series of articles below is a study of Cracking the Code, one of the largest public investments in science media, journalism and science communication research collaborations, a project between KQED, Texas Tech and Yale Universities. KQED has the largest science reporting unit in the West focusing on science news and features including their YouTube series Deep Look.This series was written by Scott Burg from Rockman et al, the project's independent evaluator. Links to the articles in this series are below. The full articles in the series are posted on Medium.
- A Three Year Case Study
- Setting the Stage
- Finding the Right Partner
- The Value of Audience Research
- Collaborating During a Pandemic
- Working Through Differences
- Looking at Research Through Different Lenses
- Learning about Science Media, Journalism and the NSF
- Reporting and Dissemination: Reaching Audiences
- Managing Partnerships
- A Collaboration within a Collaboration: Science Identity
- Personal and Professional Learning Through Practice
- Research and Reflection
- Final Thoughts and Takeaways
Document
(no document provided)
Team Members
Sue Ellen McCann, Principal Investigator, KQED, Inc.Sevda Eris, Co-Principal Investigator, KQED, Inc.
Asheley Landrum, Co-Principal Investigator, Texas Tech University, College of Media and Communication
Sarah Mohamad, Project Manager, KQED, Inc.
Scott Burg, Evaluator, Rockman et al
Funders
Funding Source: NSF
Funding Program: AISL
Award Number: 1811019
Funding Amount: $1,932,857
Funding Program: AISL
Award Number: 1810990
Funding Amount: $152,034
Related URLs
Cracking the Code: A Science Media — Research Partnership for Improving the Quality of Science Communication
Collaborative Research: Influencing Millennial Science Engagement
Tags
Audience: Adults | Museum | ISE Professionals | Scientists
Discipline: General STEM
Resource Type: Blog Post | Reference Materials
Environment Type: Broadcast Media | Media and Technology | Websites | Mobile Apps | Online Media