Cracking the Code: Influencing Millennial Science Engagement – Outcomes Report A NSF AISL funded research collaboration with KQED, Texas Tech University and Rockman et al

February 10th, 2022 | RESEARCH

KQED, the Northern California PBS and NPR member station, and the College of Media & Communication at Texas Tech University have recently completed a $3 million grant from the National Science Foundation (NSF) for the project Cracking the Code (CTC): Influencing Millennial Science Engagement. The three-year grant provided funding for an unprecedented science media research initiative between science media professionals and science communication academics with the goal of identifying how best to engage younger, more diverse audiences with science media.

This is the final outcomes report.



Team Members

Sue Ellen McCann, Principal Investigator, KQED, Inc.
Sevda Eris, Co-Principal Investigator, KQED, Inc.
Asheley Landrum, Co-Principal Investigator, Texas Tech University, College of Media and Communication
Sarah Mohamad, Project Manager, KQED, Inc.
Scott Burg, Evaluator, Rockman et al
Kari Fox, Author, KQED, Inc.


Funding Source: NSF
Funding Program: AISL
Award Number: 1811019
Funding Amount: $1,932,857

Funding Source: NSF
Funding Program: AISL
Award Number: 1810990
Funding Amount: $152,034

Related URLs

Collaborative Research: Influencing Millennial Science Engagement


Audience: Adults | Museum | ISE Professionals | Scientists
Discipline: General STEM
Resource Type: Reference Materials | Report
Environment Type: Broadcast Media | Media and Technology | Websites | Mobile Apps | Online Media