February 10th, 2022 | RESEARCH
KQED, the Northern California PBS and NPR member station, and the College of Media & Communication at Texas Tech University have recently completed a $3 million grant from the National Science Foundation (NSF) for the project Cracking the Code (CTC): Influencing Millennial Science Engagement. The three-year grant provided funding for an unprecedented science media research initiative between science media professionals and science communication academics with the goal of identifying how best to engage younger, more diverse audiences with science media.
This is the final outcomes report.
Document
Cracking-the-Code_-Influencing-Millennial-Science-Engagement-Outcomes-Report.pdf
Team Members
Sue Ellen McCann, Principal Investigator, KQED, Inc.Sevda Eris, Co-Principal Investigator, KQED, Inc.
Asheley Landrum, Co-Principal Investigator, Texas Tech University, College of Media and Communication
Sarah Mohamad, Project Manager, KQED, Inc.
Scott Burg, Evaluator, Rockman et al
Kari Fox, Author, KQED, Inc.
Funders
Funding Source: NSF
Funding Program: AISL
Award Number: 1811019
Funding Amount: $1,932,857
Funding Program: AISL
Award Number: 1810990
Funding Amount: $152,034
Related URLs
Collaborative Research: Influencing Millennial Science Engagement
Tags
Audience: Adults | Museum | ISE Professionals | Scientists
Discipline: General STEM
Resource Type: Reference Materials | Report
Environment Type: Broadcast Media | Media and Technology | Websites | Mobile Apps | Online Media