Cracking the Code: Guide #2 – A Guide to Identify Your Missing Audience

February 8th, 2022 | RESEARCH

This is the second of three guides for media practitioners, evaluators and researchers about some of what was learned through the project Cracking the Code: Influencing Millennial Science Engagement. This guide focuses on ways to identify your missing audience.

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Team Members

Sue Ellen McCann, Principal Investigator, KQED, Inc.
Sevda Eris, Co-Principal Investigator, KQED Inc.
Asheley Landrum, Co-Principal Investigator, Texas Tech University, School of Media and Communication
Sarah Mohamad, Project Manager, KQED, Inc.
Scott Burg, Evaluator, Rockman et al

Funders

Funding Source: NSF
Funding Program: AISL
Award Number: 1811019
Funding Amount: $1,932,857

Funding Source: NSF
Funding Program: AISL
Award Number: 1810990
Funding Amount: $152,034

Cracking the Code: Guide #2 – A Guide to Identify Your Missing Audience

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Team Members

Funders

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