September 21st, 2018 | RESEARCH
Due to the dynamic nature of many fields of science, most adults will acquire the majority of their science information after they leave formal schooling. Future public-policy decisions will require adults to have an understanding of the practice and nature of modern science and technology. A major source for continued learning is science media and journalism, which has the capacity to provoke and increase science curiosity and the value of science.
In partnership with Jacobs Media Strategies, the Cultural Cognition Project at Yale Law School and Texas Tech University, KQED, the NPR and PBS affiliate in San Francisco, along with several public media partners conducted the first ever survey of Millennial science media habits, science curiosity and cultural beliefs. Millennials, born between 1981 and 1996, are projected to soon be the largest and most diverse adult generation in the U.S. and have radically changed media consumption habits.
Document
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Team Members
Sue Ellen McCann, Author, KQEDFred Jacobs, Author, Jacobs Media Strategies
Jason Hollins, Author
Asheley Landrum, Author, Texas Tech University
Dan Kahan, Author, Yale Law School
Funders
Funding Source: NSF
Funding Program: AISL
Award Number: 1811019
Funding Program: AISL
Award Number: 1810990
Related URLs
Collaborative Research: Influencing Millennial Science Engagement
Full Text
Tags
Audience: Adults | Museum | ISE Professionals
Discipline: General STEM
Resource Type: Research Brief | Research Products
Environment Type: Broadcast Media | Media and Technology | Websites | Mobile Apps | Online Media