Constructing connections: A museological approach to blogging

Museums are blogging. At this writing, over 50 museum-administered blogs exist worldwide, while still more write about museums. Some blogs even focus their content specifically on the topic of museum blogging. However, museum blogging is still largely untouched in accessible professional or museological literature, save for articles on how museums can begin blogging and strategies they can employ to boost the visibility of their blog online. While useful, these articles fall under museum practice and rarely acknowledge museum theory. From a museological perspective, it is important to understand why museums do what they do, not simply how they do it. Museology, the study of museums, is a nascent discipline. It is the role of museology to offer scholarly criticism to the practice of museums.