Building Balance: Integrating Interpretive Planning in a Research Institution

Ideally, the process and product of interpretive planning is a living document that serves to guide a museum's interpretation proactively. This case study details the development and resulting benefits of the first institution-wide interpretive plan at the University of Colorado Museum of Natural History. Stimulated by internal growth and change, the institution-wide interpretive plan brought a solid sense of unity, focused direction, and a strong public message to a venerable research institution.