Best Practices in Audience Research and Evaluation Case Studies of Australian and New Zealand Museums

January 1st, 2004 | RESEARCH

This article reports findings from a study of some of the museums most active in audience research to identify success factors crucial to effective audience research. The study focused on what makes audience research effective and when audience research can be considered effective. This article reports findings from eight case studies undertaken in Australia and New Zealand. Following an explanation of the research approach, this article outlines the principal criteria for audience research effectiveness found in the institutions studied and highlights the main success factors underlying their achievements.


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Team Members

Eva M. Reussner, Author, Freie Universtat Berlin


Identifier Type: issn
Identifier: 1064-5578

Publication: Visitor Studies Today
Volume: 7
Number: 2
Page(s): 17-25

Related URLs

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Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Education and learning science
Resource Type: Peer-reviewed article | Research Products
Environment Type: Exhibitions | Museum and Science Center Exhibits | Museum and Science Center Programs | Public Programs