The Assessment of Museum Member Motivations: A Case Study

January 1st, 1992 | RESEARCH

This paper outlines theoretical foundations, methodology, and key findings from a membership survey conducted by the San Antonio Museum Association in 1987. The study was designed to provide insights to a variety of assumptions upon which the Association's membership management and marketing strategies were based. Central among the questions to be answered were the determination of the motivations expressed by members for joining the Association and forecasting potential changes in member program preference and member attendance patterns.



Team Members

James D. Bigley, Author, Georgia Southern University
Daniel R. Fesenmaier, Author, Indiana University
Mark Lane, Author, Witte Museum
Wesley S. Roehl, Author, University of Nevada


Identifier Type: issn
Identifier: 1064-5578

Publication: Visitor Studies
Volume: 4
Number: 1
Page(s): 72


Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Art | music | theater | Education and learning science | General STEM | History | policy | law | Technology
Resource Type: Peer-reviewed article | Research Case Study | Research Products
Environment Type: Museum and Science Center Programs | Public Programs